Lyingflat

the gaming industry read beyond the surfaces. a portfolio of analysis

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about

lyingflat is an analytical layer for interpreting the cultural, regolatory, narrative, strategic and geopolitical dynamics that shape gaming ecosystems before they are visible in market performance

Insights

Asymmetric integration and hybrid governance in the Iranian videogame industry

iran gaming ecosystem

asymmetric integration

narrative contestation

Asymmetric integration and hybrid governance in the Iranian videogame industry

iran gaming ecosystem

asymmetric integration

narrative contestation

In-game electoral persuasion: the Biden/Fortnite case

cognitive campaigning

platform politics

game-mediated influence

In-game electoral persuasion: the Biden/Fortnite case

cognitive campaigning

platform politics

game-mediated influence

The power behind the game. Acquisitions, digital sovreignty and gaming infrastructures

geoeconomics

m&a

strategic-dependencies

The power behind the game. Acquisitions, digital sovreignty and gaming infrastructures

geoeconomics

m&a

strategic-dependencies

China’s videogame evolution: from the console ban to the governance of platforms, content and playtime

platform governance

console ban

capital vs original games

China’s videogame evolution: from the console ban to the governance of platforms, content and playtime

platform governance

console ban

capital vs original games

Black Myth: Wukong, between the digital Silk Road and domestic community narratives

chinese soft power

cultural controversy

politicized reception

Black Myth: Wukong, between the digital Silk Road and domestic community narratives

chinese soft power

cultural controversy

politicized reception

Prestige chinese videogames. Making a new gaming identity

chinese soft power

sino-futurism

gaming identity

Prestige chinese videogames. Making a new gaming identity

chinese soft power

sino-futurism

gaming identity

Narrative sovereignty and infrastructural dependence: the videogame in the russian case

narrative

russian videogames

nation branding

Narrative sovereignty and infrastructural dependence: the videogame in the russian case

narrative

russian videogames

nation branding

From living room to cloud: the transformation of the structural paradigm

platformization

from console to mobile

digital sovereignty

From living room to cloud: the transformation of the structural paradigm

platformization

from console to mobile

digital sovereignty

From gross national cool to gaming foreign policy: videogames and Japan’s cultural projection

pop culture diplomacy

japan

nation branding

From gross national cool to gaming foreign policy: videogames and Japan’s cultural projection

pop culture diplomacy

japan

nation branding